Design E5bis

What would Coca-Cola be without its bottle ? The bottle was designed by Alexander Samuel in 1915 as the result of a competition to create“ a bottle so distinct that you would recognize it in the dark”. Its shape, called “contour” was inspired by the cocoa bean, but its celebrity stems from its likeness to a female silhouette. From that time the Coca-Cola bottle has represented an stylish woman wearing a sheath dress that enhances her curves. Now it can be found all over the world.


Bibliography of contemporary objects : THE COCA-COLA BOTTLE
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© Studio Indélébil

Exposition associée: 
Antiquity of design, design of Antiquity
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