What would Coca-Cola be without its bottle ? The bottle was designed by Alexander Samuel in 1915 as the result of a competition to create“ a bottle so distinct that you would recognize it in the dark”. Its shape, called “contour” was inspired by the cocoa bean, but its celebrity stems from its likeness to a female silhouette. From that time the Coca-Cola bottle has represented an stylish woman wearing a sheath dress that enhances her curves. Now it can be found all over the world.
© Studio Indélébil